The word display is actually psychology, just like a man sees a beautiful woman, and a woman sees a handsome boy, he always wants to look more. If your fruit shop achieves this, customers will want to eat it and will drool, then you are half the battle. Those fruit shops that do a good job have great displays and are very eager to buy. And the poorly done fruit shop, not to mention the word display, is simply worse than the street stall.
1. What is the so-called gold display model?
Answer: From the perspective of the fruit shop, it emphasizes the convenience and attention to the purchase of the product. As long as it is suitable for increasing the sales volume of this product or improving the display of the company’s product image, it can be called a gold display. From the perspective of shopping convenience, the emphasis on product display is to satisfy customers’ visual convenience and convenience when purchasing.
For example: the best selling height is from 120 cm to 160 cm, the best visual height is 10 cm above and below the height of the head-up view. The horizontal display visual angle of the product is 30 degrees left and right, and the vertical visual angle is the head-up direction. 45 degrees down is appropriate.
2. How can the products be matched reasonably and the sales will be better?
Answer: In terms of product matching, one depends on the positioning of your consumers who enter the store, the other depends on how to differentiate between you and your peers, and the third depends on the division of each functional area, such as promotion, experience, promotion, normal display area, etc. ；
3. What kind of display can attract customers’ attention more, and what are the methods and principles?
Answer: Generally speaking, the display principle is to display the same series horizontally and the same series vertically, and do a first-in-first-out at the same time. As for wall hangings and window displays, as well as distributed displays and island displays, it depends on whether your store has enough space.
4. How to determine the size of the store? Can there be a dedicated recreation area?
Answer: The size and scale of the store and the category distribution and number of items you plan to purchase are the first. The establishment of a special leisure area depends on whether you intend to implement more experiential consumption promotion models and whether there is after-sales service support for communication.
5. What is the difference between the placement of circulating goods and terminal goods? What should the quantity and proportion be?
Answer: There are several ratios of circulating goods to terminal goods: 6:4 is the most. In addition, the suggestion in this respect is to start with your store positioning. For example, if you focus on boutique fruit monopoly, the ratios are different.
There are also several placement positions. Those that must strengthen their popularity and highlight the leading brands are placed in a prime position; those that must drive your seasonal hot styles, interspersed side by side; those that must enhance their taste and service, rush the circulating goods to the side of the shelf or Go to the corner.
6. How to display low-priced and special-priced products more effectively?
Answer: Put these decoy products in a place that is easier to see in the store, but it may not be the most conspicuous place. You can also consider putting a little bit in each place, but there must be obvious signs to keep the enemy deep and let customers There is a feeling of surprise everywhere and discounts everywhere, which is also very good.
7. Where is the better position for medium and high-priced products?
Answer: One part of the golden location mentioned above is base one, and the second one is placed in the central area of the most central part of the store. Don’t put it near the door or the cashier. If there is an experience leisure area, just put it nearby.
8. Is it necessary to display the brand by brand and highlight the display of image cabinets?
Answer: The sub-brand is for the big brands. This is good. At the same time, the image cabinet should be added. Generally, this will be done by setting up a whole wall of the main flow of people on the right. The others are unnecessary. Plan yours. The store is as a whole, arranged in categories, and uniform. Here, if the distribution of product colors is considered the best, I am afraid that the brand you purchase is too complicated and difficult to plan.
9. Does the store use self-made or manufacturer’s containers?
Answer: It depends on whether your store is mainly based on your brand, or whether it is based on borrowing the brand to drive sales of other products. Is it a long-term or short-term consideration? For high-end people, it is recommended to use manufacturers, and for low- and mid-range people Mainly, your development lies in your store. If you want your store to become a local brand, then you should consider finding someone to design and make uniformly.
10. How to display the window?
Answer: The window display should display seasonal products that reflect the advantages of the brand image. For the products displayed in the window display, the focus should be displayed on the featured, main or promotional products. Directly point the question and understand that I want to promote or What is the item on sale?
There is no bad business. There are only people who like to make excuses. If you have the heart to make a fruit shop a career, will you not be able to do it well? The journey of learning is endless!
Post time: Jan-06-2022