Even a simple commodity operation is definitely not a simple buying and selling behavior, but a systematic project. Problems in any link in the system will affect the entire sales chain. Therefore, it is very important to do every link well. Success comes from being serious at all times, and failure may be a little carelessness.
“Integrity is the foundation of an enterprise, and quality is the life of an enterprise.” For the supermarket’s fresh produce, purchasing is the most important link to ensure good quality and low price, and sales are a necessary means to ensure the profit of the enterprise.
Give yourself a pulse” before purchasing
Since ancient times, there has been a saying in the art of war: “Knowing oneself and the enemy will win all battles, and knowing the enemy and the enemy will never end in a hundred battles.” Shopping malls are also a battlefield. To fully understand their competitors, fully understand their product audience’s recognition of fresh products, purchase desires, purchasing power, and the possible impact of various factors, etc., is to make oneself stand on The premise of an invincible place, then what aspects do we mainly give ourselves to “check the pulse”?
1. Price. Price is the most important thing to pay attention to before purchasing. Customers’ requirements for us are always “good quality and low price”. Therefore, before purchasing, we must first research the price of fresh products in the market and the price range acceptable to the surrounding audience. Don’t be blind. It is necessary to look at it rationally, and determine the purchase price positioning of the product according to the surrounding market situation, the situation of competitors, the actual situation of customers, and the sales situation of the same period in history, so that the research can be truly implemented. , Prescribe the right medicine.
2. Quantity. The order quantity depends to a large extent on the previous research data and the experience of the purchaser, and then according to the sales situation in the same period of the previous year and the current actual situation, whether it is affected by the weather and climate, whether there is the influence of the media, and whether there is the influence of pests and diseases. As well as the actual situation of the surrounding consumer groups to determine the purchase volume, the accuracy of the purchase volume is also the key to the success or failure of the supermarket operation, especially the special kind of fresh products, which are prone to corruption. Therefore, people are very secretive about this kind of commodities. In this special case, if the calculation is not accurate, it will inevitably lead to the ending of “the amount is too large and difficult to digest, and the amount is not enough to be thin.”
3. Quality. There is no need to say more about quality. Still the saying “quality is life”, the price without quality is in vain, the quantity without quality is empty talk, and the product without quality is tantamount to stealing money.
Shook his head to the merchant” during purchasingThe so-called
shaking the head to the merchant” means not to let the merchant lead the nose during the procurement process, do not listen to the merchant’s side words, so as not to fall into the trap, the purchaser must remember the “pulse” before purchasing by heart, and then according to the actual situation It depends on the time and the situation. There are certain rules and flexible use. The specific situation can refer to the following aspects:
1. Hope means that after arriving at the purchasing location, you must first wait and see the overall trend, grasp the macro concept, and basically delineate the area of the product you are buying. Don’t rush to sell, but you must be aware of it.
2. Asking, is to consult merchants or purchasing colleagues, mainly in the following aspects, product quality, merchants’ integrity, purchase satisfaction with merchants, etc., lock a few merchants that meet the requirements, and guarantee the five certificates of the enterprise It must be complete, inspection and quarantine must be effective, etc.
3. Touch is to find products that meet your requirements in quality through touch and observation. Buying Yangcheng Lake hairy crabs ranks among them. When purchasing, pay attention to the following characteristics of Yangcheng Lake hairy crabs: Is there a feeling of hollowness in fullness? Is the back of the crab blue and refreshing? Is the belly white and shiny? Are the claw tips golden yellow? Are the hairs on the crab claws dense, soft and light yellow? If all meet the requirements, it is fine.
4. Talk, that is, talk to the merchant about specific procurement matters, this is to “shake the head to the merchant” Do not let the merchant lead the nose, do not rush to affirm the various opinions or suggestions of the merchant, and suppress the price of the merchant in various ways , For example, poor product quality, poor sales, purchase volume, etc., and finally enable oneself to successfully complete the purchase task.
After the purchase, “to lose weight and lose weight”
After completing the purchase, the purchased goods belong to oneself, and at the moment when the goods belong to oneself, loss has already occurred. The loss of fresh products has a great impact on gross profit. This is also the most difficult part of fresh food management. If the loss of fresh food can be reduced, the gross profit of fresh food will reach the goal. However, the loss of fresh food is everywhere, every link in the process will produce loss, from the purchase, ordering, acceptance, handling, storage, processing, display and other details of a series of details, or the loss will come to look for You are, then, how do we “make the loss thin”? You should pay attention to the following links:
1. Handling, also take Yangcheng Lake hairy crabs as an example. As Yangcheng Lake hairy crabs are extremely resistant to collision or squeezing, pay more attention during handling and transportation to avoid stacking too high or incorrectly stacking, causing the outer box to be stacked and supported. Unstoppable falling and destroying.
2. Acceptance, we must ensure the professionalism of the receiving personnel and fully understand the way of receiving special fresh products.
3. Storage, the most obvious feature of fresh products is their short life cycle, especially fresh products such as Yangcheng Lake hairy crabs, which must be marked when stacked to ensure the first-in first-out of the goods and minimize the loss.
4. Processing, since the ropes of hairy crabs are easy to fall off during transportation, so many need secondary processing, and the professionalism of the personnel must be ensured during the processing to prevent losses.
“Update the display” when placed
Fresh products are, after all, fresh products, so they need specific displays and tools. Although there are limitations, updates are still necessary. The immutable display will definitely cause aesthetic fatigue. If you want to arouse the desires of customers, you must let A novel display makes it easier for customers to look at it, and it is easier to arouse people’s desire to buy. Then, how can a novel display be achieved? Of course it needs to be “updated”.
1. Have momentum. As the saying goes, “people live vigorously, sell a piece of leather”, no matter where they are placed, they must display seasonal products.
2. Energetic. Fresh products are fresh and live products, and “fresh” and “live” are its characteristics. Therefore, it is necessary to use the light to fully release its “freshness” and “vitality”.
3. There is a foil. As the saying goes, “one hero has three gangs.” Take hairy crabs as an example. If you want to highlight the position of hairy crabs, you need other products to complement the hairy crabs. For example, let some people buy high-volume products close to the hairy crabs. The role of customers.
“Encourage employees” during meetings
In the process of merchandise sales, the salesperson’s performance will directly affect the results of sales. In other words, if the merchandise does not speak, then the salesperson is the spokesperson of the merchandise, and the salesperson’s speech and behavior represent the merchandise. So the salesperson should do the following:
1. Responsibility, sense of responsibility is an indispensable factor for the success of any thing, and the mentality of “it has nothing to do with oneself, hang up high” is the most undesirable.
2. God, the customer is God, this is already a cliché, but there are not many that can really be done. As the saying goes, “If you want the people to send money, you have to put honey on your mouth.” The customer’s eyes are discerning, you There will always be rewards for your efforts.
3. After-sales, the attitude after the product is sold is also very important. Don’t let customers have the feeling that “before selling the goods is God, after buying the goods go to hell”, then the gain is not worth the loss.
“Give price beauty” when selling
To give the price “beauty and beauty” simply means to make the product price “beautiful”, because everyone loves beauty. As the saying goes, “except for bleeding and pain, it is painful to spend money.” Everyone is unwilling to spend money. At this time We have to be more tempted in the price, so that our price “beautiful”.
Price is always the most direct and effective magic weapon to win the competition, so price control is the key to the success or failure of sales, but the operation of supermarkets must not only look at the immediate benefits. Commodity price reduction, but to rationally look at and calmly analyze timely changes in business conditions, and keenly observe the audience’s feedback to adjust commodity prices reasonably. If used reasonably, the “beauty” in the price can sometimes really play a role. The role of. Therefore, the following points should be paid attention to regarding commodity prices:
1. Psychological preferences. The Chinese have a long history of likes and dislikes for numbers. If the same price contains 1, 4, 7, etc., customers will not like it psychologically, and numbers such as 6, 8, 9 can be loved by everyone. Therefore, it is necessary to use more brains on the price figures. This is actually a kind of “word game”. If this kind of game is done, it will achieve a multiplier effect with half the effort. On the contrary, the responsibility will fail.
2. Look at the right time. There is a folk saying “I would rather sell for a grab rather than sell for a block.” This means that the price must be changed in time according to the impact of time on the freshness of the freshness (but you cannot change the price at will, you must apply to change the system in time) , Don’t miss a good time to sell because of the rigid system pricing, because fresh products are more expensive, and the “freshness” of fresh products itself is constantly changing, so the price should also be reviewed.
3. Know yourself and the enemy, and carefully investigate the price changes of competitors to formulate corresponding price responses.
“Take care of customers” in the conversation
Sales, in fact, is not simply selling a product, but a kind of culture. The communication between sales and purchases is actually the exchange of emotions. So, how to communicate with customers? It is very important to communicate with customers to make customers feel comfortable. So, what should be communicated with customers?
1. Related to the product, any customer who buys the product must be very interested in it. Then if you talk to him about some incidental knowledge about the product or multiply the product, the product can be more effectively close to the customer’s life. Customers will be very interested and feel very caring. Of course, this requires our sales staff to have a good understanding of the relevant knowledge of the product itself.
2. Regarding hobbies, buying and selling is actually a kind of communication between anyone. Everyone likes to talk about topics they like, and customers are no exception. Observe the preferences of customers keenly, and then talk about some related topics, such as Say that if an old man is interested in the topic of his grandson, the salesperson can talk to the customer more about the topic of the child, and it will definitely resonate with the customer. This is definitely not a trivial story, but invisibly you have already learned from buying and selling. Both parties have become like-minded friends. Since they are friends, of course he would be willing to visit here often.
Post time: Jan-07-2022