“Those who get the terminal get the market” The display of the terminal is an important prerequisite for getting the market. Since terminal display is so important, how do we do a good job of basic terminal display?
Nowadays, many companies’ assessment methods are generally sales commissions, but some companies only assess display, and this link of display plays a very important position in the entire sales process. If the product display is not good, it will inevitably lead to the waste of the entire sales process; if the terminal basic display work can be done well, the consumer’s attention to the product will be significantly increased, which can effectively increase the consumer’s purchase probability. These 20 items Very important.
1. There must be eye-catching publicity when it is open, and make more banners, POP and other things to attract customers into the store.
2. The store must have eye-catching signs to make it easy for guests to find the entrance. If there are multiple entrances, place multiple eye-catching signs.
3. The entrance of the store should be bright and spacious, no things can be placed in the aisle, blocking the residents, and the sign at the door should be bright enough to attract customers.
4. If you put a carpet at the door, you must pay special attention to the hygiene of the carpet, and it must be cleaned frequently. The carpet will rise up after being used for a long time. Please pay attention to frequent replacement and don’t disturb the guests. When it rains, you should also use a bucket to store the umbrella.
5. The doors of the store should preferably be glass doors and windows. The doors and windows should have posters and work schedules to let customers know your business hours. Put attractive hot products on the window. In addition to turning on the air conditioner, generally do not close the door. When turning on the air conditioner, please indicate that there is an air conditioner in the store. It should also be noted that glass doors that are easy to open and close should be installed.
6. The goods in the store should be clearly marked with prices, and promotional spots should be placed in conspicuous places at the door to strengthen the promotion of major products. The store should be kept tidy at all times, and the lights should be bright but not dazzling. Spotlights or spotlights should be added to key areas, or where the main products are promoted.
7. Put more posters and colorful flags in the store to set off the atmosphere, but it should be noted that these promotional materials should not be placed in a random manner, and they must have a sense of hierarchy.
8. The clerk should dress neatly and uniformly, and the clerk should pay attention to the training of their professional knowledge of etiquette and beauty.
9. When activities are held on holidays, counters should be added and there should be more counter products, so that guests will be attracted. Don’t let customers feel that there are too few promotional items to choose from.
10. Every shelf in the store must have a logo, so that customers can easily identify what is on that shelf.
11. At ordinary times, some of the most distinctive, best-selling, and most cost-effective flagship products should be put on the most eye-catching logo.
12. In order for the customers who enter the store to browse the products more, it is best for her to read all the products in the store, so the main aisle should be designed, mainly paying attention to the following points:
a. The main aisle should be wide and not obstruct the movement of guests
b. The main aisle should extend to the deepest part of the store, and strive for customers to be able to read all the products
c. Avoid obstacles on the main passage, such as containers, pillars, walls, etc., which hinder guests from walking and viewing goods.
13. The main aisle should display the best, most popular, and most cost-effective products, and attractive advertisements should be posted in each section, especially at the corners, so as to attract customers to move forward and buy products , The more customers see the product, the greater the chance of him choosing to buy.
14. For a store with a small area, the space should be used reasonably and the store should be arranged well, so that customers should not feel small and depressed.
15. Flowers and plants can be used to enhance the atmosphere of the store, or some essential oils that fit the theme, and some yoga music can also fit the theme of the store. In a store with a large space, an area can be opened for guests to provide beauty guidance and service. This The area is very important, can attract customers, but also can strengthen the choice and purchase of customers.
16. Pay attention to the display of products. Most notably, some small bottles, or important, hot-selling products, should be placed in the middle. If the packaging is large, the products can be seen without special attention, and they can be placed on top. Or below.
17. The display of products should be considered from two aspects. One is color matching, so that it looks good when displayed, and it cannot be displayed in colorful colors. There are also functional placement and matching, putting some related products together as much as possible, prompting customers to buy their related products.
18. Pay attention to the placement of the cash register, so that it is convenient for customers and can not affect the payment of customers. It is best to put it at the end, and customers can check out directly after viewing the goods. Make use of the cashier’s space as much as possible, and put some popular and attractive products, because the cashier is a very popular place. When there are a lot of people, especially on holidays, you should add more cashiers.
19. It should be noted that the number of goods on the shelf is large, neat, the outer packaging is complete and clean, the front of the product should be facing the customer, and the sales and placement of the product should be paid attention to. When the goods are sold out or the goods are less, they should be timely Supplement.
20. According to different seasons, it is necessary to focus on key products, place the products to be promoted in key positions, and do the sales force with great effort, at all costs, in order to achieve good results, while focusing on key products , We must also pay attention to the placement of related products. For the backlog products, we must grasp and coordinate the key products during the promotion period, and sell the backlog products as much as possible through incidental.
Post time: Dec-22-2021